The $41B Secret

What are the companies that have completely changed the way the world works?

You may think of the big 5 (Amazon, Microsoft, Google, Facebook & Apple)… in fact, I guarantee these were among the first to come to mind.

Fair. Apple’s a TRILLION dollar company. That’s a lot of zeros. Microsoft has changed computing; facebook is connecting the world… Google organizes our information and Amazon lets me buy banana costumes for my dog and get it shipped the same day. No doubt these companies have disrupted our world: but they’re certainly not under-hyped.

They’re so big we forget about the other disruptions in the world.

Being #1 seems like the best thing ever. We get this misconception in the world that if you’re not #1, you’re just on a trajectory to become #1. But imagine you were #9 on “disruptions” of the world list… I think that would still be pretty dope.

Do you have to be the #1 largest company to change the world completely? I would say no. You just need to push the status quo and build a better status quo. Sometimes revenue isn’t even the best indicator of disruption.

Before this week, my answer to “what are the companies that have completely changed the way the world works?” would’ve been along the lines of the big five because…. they’re the biggest.

But I’ve learned a secret. I’ve discovered a new side of innovation that has completely shaken my view of what an active company with a strong mission means.